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About UpfrontOps

The Problem

Every growing business hits the same wall: operational work that multiplies faster than headcount. Lead research piles up. CRM data goes stale. Marketing campaigns wait in queues. The choice always seems the same — hire more people or let things slip.

A Third Option

UpfrontOps started with a straightforward observation: most operational work follows repeatable patterns. Patterns that AI agents can handle with the same quality as a trained specialist — if you build them right.

We didn't set out to replace teams. We set out to give every business access to the operational capabilities that used to require a full RevOps department. A solo founder enriching 500 leads should get the same data quality as a company with a 10-person ops team.

So we built a marketplace of AI agents — each one designed for a single job. You pick the agents you need, run them on your data, and get results in minutes. No subscriptions. No retainers. Just credits and outcomes.

Why "UpfrontOps"

We're upfront about how we work. The marketplace is 90%+ AI with human quality assurance — and we say that from the start. No pretending there's a team of hundreds behind the curtain. Honest, effective operations support powered by technology we built and control.

Mission & Values

Make professional-grade operations capabilities accessible to every business — from one-person startups to federal agencies.

Transparency First

We're clear about what's AI and what's human. We explain our processes and set accurate expectations.

Quality Over Volume

AI handles the heavy lifting, but every system gets human review. Fewer agents done well over dozens that return garbage.

Security as Foundation

FIPS-compliant hardware, encrypted communications, zero-trust architecture. Security isn't an add-on.

Accessible Excellence

Enterprise-quality operations shouldn't require enterprise budgets. Our credit-based model makes it affordable at any scale.

Ryan Murphy, Founder

Ryan Murphy founded UpfrontOps after a decade in revenue operations, watching companies struggle with the same operational bottlenecks. His career spans B2B SaaS, education technology, and government contracting.

Revenue Operations

HubSpot, Salesforce, modern sales/marketing stacks

AI Engineering

Production AI agent architectures at scale

Government Contracting

FIPS-compliant infrastructure, 18 NAICS codes

LinkedIn · ryan@upfrontops.com

Timeline

2020

Foundation

UMG Holdings, LLC established in Wyoming. Early focus on RevOps consulting for B2B startups.

2021

HubSpot Partnership

Achieved HubSpot Solutions Partner status. Expanded to full HubSpot implementation and optimization.

2022

AI Integration

Began integrating AI agents into service delivery. First marketplace concepts developed internally.

2023

Government Qualification

Completed FIPS compliance certification. Registered 18 NAICS codes for government contracting.

2024

Recognition & Growth

Earned 6 Clutch awards including Top AI Strategy Company. Launched AI operations marketplace.

2025

Marketplace Scale

Grew agent catalog to 50+ tools across five categories. Credit-based pricing model live.

Legal Information

Legal Entity
UMG Holdings, LLC
DBA
UpfrontOps
Address
30 N Gould St, Ste R, Sheridan, WY 82801
State of Formation
Wyoming